A major part of the data management is mainly about extracting useful information from the data. For this, the data has to pass through a data mining process. There are a wide range of approaches and techniques for data processing, and it is crucial to begin with the most basic understanding of the same.
Social media is a strong market place where every business is seeking to know more about their customers and prospective leads. It can be a strong lead magnet as well as offer great insights into customer behavior. The social media often also becomes the fastest medium of communication for most businesses. It is observed that millions of users are exchanging messages and searching for information on various social media channels on a daily basis. This amounts to a significant volume of data which does not always make sense to the business as such.